The question, how to get product endorsements carries the expectation that you have a product or service that is ready for the marketplace. Do you have a sample of your product? If you do then give it to your friends and family. Ask them for constructive feedback. Tell them you intend to sell it and ask them would they buy it.
Along with the instructions you could send a survey form that they can fill out. Be sure to leave an area for their honest feedback on your product.
To whom does your product appeal? Where do these targeted customer's hangout? If you know where they hangout then place your product directly in front of them.
Extol the many benefits of your product. Ask the question and let your product benefits give the answer. Give this target audience a few free samples of the real deal in exchange for an endorsement.
They will test your product and give you feedback. Don't get defensive if you get negative feedback. Accept it and use it to your benefit.
Take the negative feedback and use it to enhance your product. Negative doesn't have to mean bad. Use the positive feedback to see whether you can make the good things great! Thank them for their endorsements.
Ask people who have used your product and found it to be fantastic to recommend it to their friends, colleagues and workmates. Offer them incentives to motivate them to push your product. Word of mouth is the best way to get even more endorsements.
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